Pink handhelds and socks go on sale at ruggedradios.com (online only) on 10/19/26 @ 10:00 AM PDT. Limited quantities available. Limit one per order, per customer. First come, first serve. Radios sell out fast.
RUGGED RADIOS FUNDRAISER
What Is Handheld Pink Radio Day?
Every October, Rugged Radios teams up with race driver Renee Hudson to raise money in the fight against breast cancer.
Every time Renee is behind the wheel, she’s raising funds. All of the money she raises goes to her local mammogram program "Beyond the Mammogram" at Cancer Care Resource. Early detection is so important!
When you buy a Pink Handheld Radio all proceeds go directly to the Cancer Care Resource. Last year we raised over $30,000 - let’s make that number even bigger this year.
CANCER CARE RESOURCE
Beyond the Mammogram
Cancer Care Resource offers patients financial assistance through it's "Beyond the Mammogram" program. The program supports individuals requiring additional testing after an abnormal mammogram; removing the financial barrier between an abnormal finding and the care that needs to happen next.
The program enables patients to follow their provider’s recommendation for additional imaging or a biopsy without having to choose between getting the care they need and worrying about how they are going to pay for it. 100% of the raised funds through Pink Radio Day support patients in need.
2025
Pink Handheld Day Recap
Gone in just over 13 minutes - our fastest Pink Radio sellout yet! Thank you for supporting Rugged Radios and Cancer Care Resource. With your help we raised a total of $31,081.00 during the 2025 Pink Handheld Radio Day fundraiser.
Which Radio Should You Get? Before you purchase a Pink Handheld, it's crucial to ensure compatibility with your group's communication needs (Business Band v.s GMRS). For more information, click here!
Watch Last Year's Video
Learn About How Handheld Pink Radio Day & Cancer Care Resource Support Patients